Design Within Reach is a not just a wonderful furniture and décor retailer—it is a retailer of lifestyle, a provider of design elements and props that bring things together in our life. While there are many elements with DWRs assortment that pay homage to mid-century design there are motifs that are current, recently born. I prefer clean design, high quality materials. My couch is from DWR; I adore it; it is Sienna colored couch, there is perfect angular lines, no-nonsense depth and texture, proportion even, thin, economical. DWR appeals to me because I do not understand or agree with traditional design. The upholstered sofa are over done with too much textile.
I like contemporary almost Zen like minimalist furniture because for me it is not a genieune expression of our modern lives. Clutter free, crevice-free (which is essential in reducing dust gathering) which brings an ease to our environment; the enviroment away from work or the public; it is our sacred space and our sacred space requires not just order but more importantly harmony.
DWR has not just design elements but a good environment for all of it’s fleet of stores and easy-to-use visual merchandising. The customer service is always response. I love the catalogs, email blasts and website.
